Immersive XR technology lets users merge their physical world with a virtual one (and vice versa, of course) resulting in an environment unique to the twenty first century. This merging of realities and the technology that power such innovations is constantly evolving and becoming more relevant to wider spectrum of users. Sure, Virtual Reality and Augmented Reality have already rocked the entertainment business and are poised to disrupt even further.
“When you have immersive technologies like XR you feel like a [3D] machine or equipment is actually in front of you and do everything as if you were in front of the real piece of equipment on the manufacturing floor,” explains Anthony Duca, Chief Product Officer at Tsunami XR. The realness of new XR technology is ensuring the technology finds a place in many new applications.
Maybe an operational definition of XR is pertinent to describe the various applications it is being used for. Extended Reality, or XR covers all realities and is sort of a catch-all phrase. The phrase encompasses: virtual reality, augmented reality, mixed reality, 360-degree video, and any future realities that we may stumble upon in the future. Perhaps that is the draw to XR, it’s elastic nature that allows for growth. But that is neither here nor there. What is tangible, are the various products and services being developed and delivered to new XR markets. The applications for the technology are only multiplying as the technology progresses, but this is where we are at in 2018.
Probably the most suitable place to start off, the XR hardware market is exceeding expectations. Big picture; Magic Leap received $1.4 billion from Google and other investor’s and is evaluated roughly worth $4.5 billion dollars; Facebook bought Oculus for a whooping $2 billion dollars; technological heavy hitter’s like Sony, Microsoft, and Samsung all have made sizeable commitments to the early stages of XR hardware. So, what do these transnational corporations know that has them clamoring for a stake in XR hardware? Hardware is strategic high ground when it comes to platform shifts, and these behemoths have lived through it before. Some projections predict that XR might have an installed base in the lower hundreds of millions in ten years. And we are not just talking the cheap-o cardboard VR either.
XR Enterprise Market
Again, we see some of the major players in technology offering XR players to the enterprise market. But often times overhead cost for XR can be prohibitive. Enter some of the best and brightest VR as a service and solution providers. Companies like Tsunami XR are laying the foundation for XR applications of tomorrow in the fields of medical, maintenance, education, architecture/construction, defense/aerospace and beyond.
Alex Hern Comment’s on Tsunami XR’s Prospects
Discussing the future of XR, Tsunami XR CEO and Co-Founder, Alex Hern, was recently asked what trends excite him. Alex Hern answered, “AI and machine learning, as well as cloud-based computing for graphics-intense application. How these things can be applied to XR, including endpoint devices in areas like augmented reality.” Hern has a knack for seeing technological advance before they solidify being a rock-star when it comes to start-up incubation. Hern gave some insights into the strategic decision making, saying, “Leave every sales pursuit with executive decision makers. Partner with trusted solution providers. Align with key customer requirements.”
What is Tsunami XR All About?
When it all boils down to it, Tsunami XR is in the business of developing new communications software that evolves the way in which companies collaborate, exchange ideas, train, execute tasks and grow. Based out of sunny Southern California, Tsunami was founded in 2014 and is sure to be at the forefront of XR in the workplace.