Riot Partners with Prideletics to Celebrate Pride and Equality


Pride celebrations are in full swing this June and Riot Games is joining the party through virtual and analog means. For those Rioters wanting to show their support for LGTBQIA+ rights in real life, pick up the Riot and Prideletics very first eSports shirt. If showing your pride in your virtual communities is more your thing, check out the Rainbow Fluft Icon available in Riot Games’ wildly popular online strategy game, League of Legends.

June was officially chosen for LGBTQIA+ Pride Month in honor of the Stonewall riots, which took place back in June of 1969. As a result of the 1969 demonstrations the gay liberation movement gave way to the modern fight for LGBTQIA+ rights.

While many of the injustices that were raged against back in 1969 are unfortunately prevalent in different parts of the world, the fight for equality has evolved in many American cultures and institutions. The fight for inclusivity finds more and more allies every day. It is up to everyone of us to make an impact towards diversity through the mediums and social channels available to us. Riot Games is doing just that.

Riot and Prideletics Together at Last

Take your sport off the field and onto the screen but keep the Pride in either arena with the new Prideletics/Riot Games eSports Tee. Prideletics recently teamed up with Riot Games, to rep Pride in esports.  The unisex shirt is available in the United States and Europe and is flattering for both men and women alike. Gaining style points is only half the battle, the new shirt also allows folks of every gender and non-binary people to show off their support for pride in eSports. Check out the shirt here.

The shirt not only helps its adorners publicly celebrate equality in the global gaming community but with every purchase of Prideletics first esports tee comes a donation to a truly worth-while cause. 10% of all proceeds will be donated to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people.

Riot Games has worked with the Trevor Project for several years now and has publicly allied with the Los Angeles based non-profit. For the past few years, Riot has linked with Trevor Project to further the Project’s cause for International Day Against Homophobia, Transphobia and Biphobia.

Pride Patch 9.13

Speaking of IDAHOTB, for the past two years Riot has used League of Legends to champion the fight for equality with an in-game Rainbow Fluft Icon. Available until June 30th, patch 9.13 allows players to put their pride on display with special home guard animation and profile background. Rioters had the opportunity to show their support for Pride Month in LoL last year, and they did so in droves! Continuing with this momentum, Riot has released the new and improved icon.

Feel free to go over to the League Displays app to download the Rainbow Fluft background for even more poro fun.

The Trevor Project’s, Amit Paley, CEO & Executive Director commented on Riot’s in-game efforts saying, “Lesbian, gay, bisexual, and transgender youth are twice as likely to be electronically bullied than their peers, so we know how much of a positive impact it will have on LGBTQ+ youth nationwide to see themselves represented in a massively popular game like League of Legends.” Added Paley, “LGBTQ+ young people deserve safe, inclusive environments no matter where they are, and we’re grateful to Riot Games for taking steps to ensure LGBTQ+ youth know they are seen, loved, and not alone.”

The Trevor Project has a busy month in store themselves and will be raising awareness about their lifesaving services by taking part in pride events and adorning attire like the Riot Game eSports Pride shirt to celebrate supporters’ individuality and inclusiveness. If you would like to join the Trevor Project in their celebrations either as a participant or volunteer check out their Pride 2019 page here. If you prefer spreading virtual good-will check out the Trevor Projects new online social networking site dedicated to lesbian, gay, bisexual, transgender and questioning youth. The platform is called TrevorSpace and can be accessed here.

Both the Trevor Project and Riot Games thank everyone for showing LGBTQ youth, either virtually or irl, that their lives matter!

Follow Riot Games on Twitter for the most up to date information.


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