Despite the proliferation of digital platforms residing on the internet, TV continues to be a powerhouse marketing avenue for brands looking to position themselves in front of as many eyes as possible. It’s for this very reason that shows like NewsWatch TV continue to maintain a stronghold on TV advertising. NewsWatch TV is a national show airing across the U.S. on multiple networks, reaching an audience of close to 100 million. So it goes without saying, a proper review of what they offer and how they fit in the current digital landscape is in order.
What is NewsWatch?
NewsWatch as a company was founded nearly 30 years ago and since that time has built themselves into a formidable force in the world of brand marketing. Touting clients like Ford, Google, Audi and Intel, they have built their client base through quality messaging on their show as well as through their robust online presence.
In addition to high-profile and other clients, they are also a go-to stop for celebrities looking to plug their latest project. The kind of names you’ll see on the show regularly include celebs like Bradley Cooper, Will Smith, Jennifer Lawrence, Chris Pratt and the Rock himself, Dwayne Johnson.
It’s more than just word of mouth that has helped NewsWatch cement themselves as a leading force in TV advertising, they’ve also received a leg up from the many awards they’ve won over the years. From Telly to Videographer words, they’ve got plenty of accolades that recognize their contribution in the sphere. And once you’ve earned bragging rights, word tends to get around that you’re capable of quality work.
What Kind of Services Do They Offer?
NewsWatch is unique in the services they provide. In essence, their team of production specialists create a video that highlights the client’s brand and message, which is then aired on their show to an audience of tens of millions across the country. Those kinds of numbers are nothing to sneeze at.
The process is fairly straight forward. They begin by isolating the exact needs and wants from the client, distilling it all down to the key points that will appear front and center in the video. It’s then turned over to the writers to work their magic. A script is drafted and then edited until it’s just right. Once the concept and script are finalized, the production crew springs into action.
The production crew consists of specialists with a combined 75 years in the business. So to say they know what they’re doing is an understatement. The final video consists of slick visuals and quality graphics intended to make the brand pop. Once it’s completed and approved, it makes its way to broadcast.
The client selects from available air dates, where it will then appear for all to see. But it doesn’t stop there, and this is where NewsWatch is truly unique. The client now owns that video. That’s right. They own it in its entirety to do with it what they wish. Many clients post it on their website or YouTube channel, or any number of other marketing platforms. It’s like the gift that keeps giving. But again, it doesn’t stop there.
NewsWatch also engages in an onslaught of social media promotion, placing the client’s brand front and center for their large following to engage with.
This is yet another way the client gets their money’s worth. This brings us to the moment we’ve all been waiting for – pricing.
What Does NewsWatch Charge for These Services?
We were all thinking it – sure, it sounds great, but that kind of exposure is reserved for empires that sit on mountains of gold. You would think that, but NewsWatch, as you’ve seen, operates differently.
NewsWatch is a multi-faceted company, a sort of video production/TV show hybrid, if you will. They not only produce a high-end marketing video but also get that video in front of the masses in unfathomable numbers. If you were to go to any usual TV or even video production company, they’d charge you tens of thousands just to have the conversation. NewsWatch does not.
They are able to offer their services for a heck of a lot less because they do something others aren’t willing to – they absorb the airing costs. It’s this key point that allows the company to offer high-end services to companies that otherwise would never be able to afford that level of advertising.
While their client list suggests they work with Fortune 500 and other large companies like Sony and Panasonic, they also work with smaller companies. And that’s because those smaller companies can afford them. Now of course, some startups might not be able to dole out the cash for their services because they just don’t have anything to spend. But those startups are usually on a strict diet of Ramen Noodles and work out of an incubator (read: garage). The rest can afford to market through NewsWatch.
So the cost of working with this unique company is a fraction of what you’d spend with any of their competitors, but that doesn’t mean much if your dollars don’t see results. And, once again, that brings us to our next question.
What Kind of Success Do Clients See with NewsWatch?
This, of course, should be the first question. It’s all for nothing if there are no tangible results. Thankfully, with their low pricing and awesome video production comes stellar results. In reviewing NewsWatch and the services they offer, we wanted to take a look at actual client success to see what kind of ROI you’d be looking at.
In order to get a clear view, we have to look at the direct results seen soon after their campaign with NewsWatch, as well as hear about their experience directly. Let’s go through some of the clients.
Once Contour Design created their one-of-a-kind ergonomic workstation, they were looking for ways to market and get eyes on the product. Inevitably this brought them to NewsWatch. The services offered were exactly what they were looking for – increased exposure through TV and online marketing that would (cross their fingers) result in increased sales. Their goal included targeting U.S. employees and employers who would be interested in what they had to offer. Again, this was right up NewsWatch’s alley.
Their tailor-made video was seen in over 200 U.S. markets, reaching over 95 million households. Additionally, the online campaign saw close to 700,000 impressions. The result? A huge success would be putting it lightly. Contour Design saw immediate impact with a surge in sales of the Ultimate Workstation.
Bret Hudson, Contour’s Product Marketing Manager, had this to say:
“Our sales of our ultimate workstation series have dramatically spiked, and that is all attributed to the work that you have done over at NewsWatch. We really appreciate the overall quality of the video that was produced, and we have seen a very positive response in our sales of our workstations from it. Thank you!”
Next up, SteelSeries, a company that specializes in professional gaming gear. The gaming company linked up with NewsWatch in an effort to promote their line of headphones and gaming controllers. They wanted to get in front of as many potential customers as they could, but also create a video that could be used to continue marketing their products.
Once again, the in-house produced video promoting SteelSeries and their products was seen in over 200 markets across the country, making its way into 95 million homes. Needless to say, SteelSeries was very happy with the boost they received.
Tori Pugliese, Senior Director of Marketing for SteelSeries explained the experience:
“We started working with the NewsWatch team and it was an excellent experience to be able to work with a team who understand how PR really works and deliver a message that you want delivered to your audience, where consumers can understand it in their own language. We saw awesome distribution, it was really helpful!”
NewsWatch is a leading force in the advertising arena and has been for nearly 30 years. In that time, they’ve established trust through quality craftsmanship and tangible results. Rave reviews from clients such as those illustrated above, show the level of care and attention to detail they are working with. Beyond that, they also offer a combination of services unheard of in this sphere. Not only do they produce uniquely crafted promotional videos 100% owned by the client, but they also offer an avenue for that video to be promoted and seen by tens of millions of potential customers. Through TV advertising and online saturation, companies of any size now have a fairly priced option to promote their brand. No longer is TV advertising an elitist option available to large corporations.
Taking all of that into account, NewsWatch has proven itself as a go-to source for any company, big or small, looking to get the biggest bang for their advertising buck.